I am pretty certain that I have reached my limit of tolerance for bullshit, recycled ideas, blatant rip-offs, backwardness, conservativeness and bad copy. I think I’ve had enough. Never mind the heads who ‘don’t get it’ or are just too straight to grasp simple concepts other designers/account execs get in a huff. Or any other ‘conceptual’ idea that is executed. If ever being indirect or being suggestive was a crime, then I’d be behind bars for a lifetime.
Damn, I’m tired. I’m of arguing. Tired of fighting for myself and for others. I’m too exhausted at the end of the day to have visuals rejected and commented by individuals who don’t see beyond “Headline, subhead explaining the headline, copy explaining the visual, product, big logo.”
*Distracted* There’s a fat fuck sitting in front of me in Starbucks blasting music on fucked-up built-in notebook speakers! Inconsiderate prick!
Back to my personal rants. Right. Where were we? Ok, first things first. What do you call a design agency trying to be an ad agency? I call it ‘tough’. Or perhaps ‘lost’. Not gonna happen without the creative heads being in tune with the industry in the first place. And not without a proper system. Where are the proper processes? You tell me.
When ads are merely cosmetic, you are in trouble, people. If ads are merely things that look nice in print, then bloody hell, there would be no use for copywriters, art directors and creative directors! Just find a nice stock picture from Imagebank, plonk in copy, perhaps some graphic elements here and there, and *wallahhhh* (wave magic wand on 3), you have an ad people! We could even do this as a series – just change the headline, find another Imagebank picture.
But hang on… what? Client’s got no budget? So no stock pictures huh? Great…we’ll have to use their library pictures. Fanbloodytastic. It’s ok. Workable. We’re used to it. We’re used to churning out meaningless crap. What’s another recycled idea we can’t stand to do but have to do?
This is history being made. Total of 2 bitchy postings about work on my blog. I swore twice that I wouldn’t.
Heh. Life’s funny at times.